“DemandGen’s Marketing Technology Roadmap assistance is designed to ensure genuine value from your ongoing marketing technology purchases and implementations”
Martech can let you work more efficiently in two ways: It can help you enhance processes and allocate spend more efficiently. On the process front, you will require funnel metrics and attribution to monitor how leads are progressing through the sales funnel, mapping progress inside the CRM, so the data is conceivable to everyone.
With this approach, you can recognize process breakdowns and fix them for a more effective operation. For instance, if you see a hold-up in the handoff from marketing to sales, you can operate with the sales team to address it and develop lead velocity. Closer connection with sales takes effort, but it enhances process efficiency.
On the spending side, look for a martech solution that permits you to accurately associate revenue to campaigns — again, inside the CRM for a single source of data truth. There are a plethora of attribution models you can use, and when you obtain the ones that fit your demand gen activities, you can invest more efficiently and accurately course as needed by focusing on campaigns that produce the best results in terms of revenue.
Founded in 2007, DemandGen presents digital marketing strategy and technology services. The firm assists organizations plan, implement, and support marketing automation and CRM platforms from leading providers such as Salesforce, Adobe, and Oracle – enabling revenue extension, customer engagement, and customer loyalty.
Since its establishing, DemandGen has completed more than 600 engagements with customers in a range of industries. The San Ramon, CA-based firm has more than 80 workers, according to LinkedIn. BDO’s acquisition of DemandGen will reinforce the accounting and consulting firm’s marketing technology advisory capacity within its BDO Digital division.
“The unforeseen difficulties facing businesses over the past year pushed leaders to immediately prioritize digital transformation. The role of CMOs and other key marketing decision makers in recognizing products, services, and processes that profit on these accelerated opportunities for growth has never been more critical,” states Jay Duke, national managing partner for advisory services at BDO USA.
BDO is the seventh-largest firm on Accounting Today’s 2020 rankings, with a wealth of $1.64 billion. The firm reported $1.8 billion in FY20 and is anticipated to reach $2 billion in FY21 on the back of mergers, development in new and existing markets, and innovative service offerings.
“As we grow alongside our customers, combining with BDO Digital allows us to expand our scope of abilities, resources, and geographic reach, and cooperate with an expert team of like-minded partners and professionals across all industries,” says David Lewis, founder and CEO of DemandGen.
DemandGen’s Marketing Technology Roadmap assistance is designed to ensure genuine value from your ongoing marketing technology purchases and implementations. We deliver a high-level 12-month plan outlining the major initiatives and milestones and comprehensive project plans for the initial set of projects.
The service consists of four key stages:
- Discovery and planning: DemandGen works with you to evaluate your current processes and systems and recognize gaps. During this phase, we combine with internal stakeholders who will participate in improving the roadmap.
- Workshops and training: DemandGen will deliver a Maturity Assessment, teach your team on best practices for developing out your MarTech stack and present instances of configurations that would be ideal for your different business needs.
- High-level support: Next, we present a virtual presentation to stakeholders, review assessment results, and bestow recommended one to three-year roadmaps.
- Documentations and visuals: Ultimately, DemandGen transforms documentation, including our comprehensive recommendations with visuals, including a stack diagram and other substances essential to execution.
Carving out a one- to three-year marketing technology roadmap that aligns with your business strategy gives you a framework for choosing in the puzzle that is your MarTech stack. Our MarTech Services team can help you optimize your marketing technology combinations from deployment, appropriation, and ongoing administration, including those between CRM and marketing automation systems (Eloqua, Pardot, Marketo, HubSpot, Salesforce), as well as MarTech apps, APIs, Webhooks and more.
