Dubai, February 14, 2022 – As industries across the Middle East bounce back from the economic turbulence of the last two years, International Data Corporation (IDC) believes there are three broad themes that will shape the tech investment decisions of the region’s chief information officers (CIOs) and the organizations they represent through 2022 and beyond – the implementation of a digital-first strategy, the quest for digital resiliency, and the pursuit of hybridity. That’s according to IDC’s group vice president and regional managing director for the Middle East, Turkey, and Africa, Jyoti Lalchandani, who attributes the first of these themes to the rapid acceleration of digital transformation seen since the start of 2020.
“The pandemic has led many organizations in the Middle East to bring their digital road maps forward by up to two years and increasingly shift towards a digital-first strategy,” says Lalchandani. “This means choosing digitalization options over non-digital options as a rule, while implementing or enhancing new products, services, channels, customer/employee experiences, and operational processes. We are increasingly seeing organizations across the Middle East embrace this approach and expect it to proliferate further over the year ahead.
“Likewise, the uncertainty wrought by the pandemic had put the corporate focus on business resiliency. However, in order to be successful in the future, organizations need to go beyond business resiliency and strive instead for digital resiliency. While business resiliency tends to focus on anticipating a crisis and preparing for it, digital resiliency is focused on rapidly adapting to any business disruption. It is not just about recovering and going back to business as usual but also about capitalizing on the newly changed conditions. To this end, being digitally resilient requires resiliency across many parts of the organization, all working together, including in areas such as leadership, finance, workforce, operations, brand, customers and ecosystems.”
In a recent survey of large and medium-sized organizations conducted by IDC across the Middle East, 40% of the respondents said they are now actively investing in developing their digital resiliency capabilities. Lalchandani believes these resilience strategies must be underpinned by “hybridity” and urges organizations to embrace digitally augmented hybrid approaches and models across their business and IT processes and functions.
“Digital strategies need to enable seamless customer engagement not only through digital channels, but also through digitally augmented physical stores and branches,” says Lalchandani. “The workforce now needs to be supported with technology to flexibly deliver via a hybrid model of working from home, in the office, or anywhere else. And at the same time, digital transformation is enabling hybrid business models that create new non-traditional revenue streams through ecosystem partnerships, while even digital innovation itself is becoming hybrid – with in-house innovation running alongside co-innovation with partners and customers. As such, designing for hybridity and managing hybridity will be major priorities for CIOs in 2022 and beyond.”
These three themes will shape discussions at the upcoming IDC Middle East CIO Summit 2022, which will take place on February 22-24 under the theme ‘Accelerating the Journey to a Digital First World’. Featuring an opening keynote from His Excellency Wesam Lootah, CEO of Smart Dubai Government, Digital Dubai the summit will incorporate a two-day in-person gathering at The Ritz-Carlton Hotel, Dubai International Financial Centre, followed by a one-day virtual event, hosting more than 500 CIOs and influential business leaders from across the region.
The annual IDC Middle East CIO Summit is the place to come for thought-provoking, in-depth discussions about cutting-edge tech solutions, emerging use cases, and proven strategies for driving success. For 15 straight years, it has served as the ICT world’s premier source of learning about the industry’s latest developments.
This year’s edition will showcase exclusive insights from His Excellency Dr. Mohamed Al Kuwaiti, head of cybersecurity for the UAE Government, and Dr. Peter Diamandis, a New York Times Bestselling author of three books and founder of the XPRIZE Foundation. Meanwhile, the second day of the summit will feature Khalid Al Ameri, renowned Emirati blogger, columnist, motivational speaker, and social media influencer, as the event’s master of ceremonies.
To learn more about the IDC Middle East CIO Summit 2022, please visit www.idc.com/mea/events/69074-idc-middle-east-cio-summit-2022 or contact Sheila Manek at [email protected] / +971 4 446 3154.
The IDC Middle East CIO Summit 2022 is supported by: Cyber Security Council UAE, Dubai Police, Saudi Data & AI Authority and by a number of leading companies in the region such as Strategic Partner: GBM; Digital Transformation Partners: Tech Mahindra and Oracle; Innovation Partner: Injazat; Smart ICT Partner: Dynatrace; Summit Partners: Riverbed, TATA Consultancy Services, Unifonic, SoftServe, Lenovo, Red Hat, Turbonomic, VMware / Mideast Data Systems, and AWS; Platinum Partners: CyberKnight, RiskRecon by Mastercard, BlackBerry, Tenable, BluePrism, Qualys, ServiceNow, Nutanix / Salesforce Tableau, Wizards, Armis, Denodo, Apptio, HCL, and Cloud4C; Technology Focus Group Partners: Outsystems, Equinix, Aruba, Netapp / Logicom, Informatica, Mandiant, Zoom, Nintex, ManageEngine, Confluent, Entrust, Mendix, Microfocus, SUSE, Glass House, Trellix, Freshworks, and Udacity; Fireside Chat Partner: Workato, and KYNDRYL; Dinner partners: Symphony SummitAI Partners Associate Partners: the UAE Banks Federation, the Dubai Business Women Council, the Emirates Digital Association for Women, Women in AI, and Women in Cyber Security Middle East;
About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,200 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
IDC in the Middle East, Turkey, and Africa
For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insights with international perspectives to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.
