“Kontent by Kentico is an industry leading headless CMS that empowers enterprise content teams to produce high quality omnichannel content while freeing developers to build compelling digital experiences using the technologies of their choice. ”
Today large global organizations face multiple challenges in content management, content operations, and digital transformation. One of the key challenges lies in content duplication across different tools, departments, and regions. Such duplication significantly slows down content operations. Brno, Czech Republic based Kontent assists organizations in solving the problem through their centralized content repository with a global content model and governance, helping you achieve brand consistency across channels and geographies. The company offers a technology-agnostic modern cloud-based solution that allows developers to pick the best-of-breed services and plug & play API-based approach that provides flexibility and freedom.
Kentico Software, an established global company with two award-winning content management products, world-class customer support, incorporated the next generation of CMS that evolved into Kontent, a leader in the headless CMS market recognized due to its ability to empower enterprise business users as well as developers. Kontent significantly improves the way organizations work with their content. It acts as a single content platform enabling collaboration across multiple stages of the content production process, with flexible content models, real-time collaboration, and workflow leading to faster content production, better consistency, and higher quality.
Content is managed completely independent of the presentation. This frees developers to build digital experiences using their favorite technologies while content teams focus on producing high-quality content with the confidence it will look great on any channel or device.
Kontent empowers content teams and developers to focus on what they do best—creating engaging experiences that look great on any channel. The company also allows content teams to future-proof their content for the omnichannel experiences of tomorrow with consistent, structured content that fits every digital channel. The teams can define their technology stack and build with their choice of modern technologies and practices, such as microservices, JavaScript frameworks, and continuous integration tools. They creators can build any front end they need, as clean, structured content is delivered via API to fit any design. This freedom creates happier and more productive developers who continuously expand their skills to the latest and greatest technologies.
Kontent’s main differentiator to other headless CMS is the way it empowers business users. Kontent has the best-in-class authoring interface that supports things like simultaneous editing, autosaving, and real-time collaboration. The biggest game changes in the headless CMS market came with our launch of Web Spotlight, a unique add-on that combines in-context website management with a headless CMS’s flexibility and multi-channel support. Marketers love it because it breaks the paradigm of Headless CMS being a good fit only for technical people.
In an instance, INEOS had 24 hours to deliver a site communicating the company’s charitable endeavor and chose Kontent as the platform most suitable for this project. As a result, they were able to help thousands of hospitals and people worldwide in the fight against Covid-19. The team needed a single point of entry for all content requirements, and implementing Kontent allowed them to achieve that and easily create dedicated campaign landing pages. The MTM Agency also integrated Kontent with external services such as Stripe or SAP.
Today, in the headless CMS market, although numerous players are focusing on technical users only. Kontent believes there has to be a balance between the needs of both technical and non-technical (business) users of the CMS; hence they are investing in the experience of the business users—both on the product and services side. Alongside, the companies face many silos in their content creation process that lead to content duplication, content quality issues, loss of agility, and, ultimately, business users’ frustration. Kontent wants to eliminate those silos and help these companies be agile in content production. Shortly, Kontent wants to take this business user experience beyond just content creation and help users with content planning, international governance, auditing, and insights into content performance.
