“Thryv is an end-to-end solution, all the necessary tools in one, providing users a consistent collaborative space with a 360-degree view of their customers”
Utilizing technology to run a seamless business is no longer optional to be competitive in a modern economy. Small businesses often operate from a place of pain and relief. They encounter a pain point, which may be scheduling or keeping themselves organized. To find relief, they set out to find a scheduling solution. That is soon followed by the need to get a payment solution, so they download an app for payments. Then they realize they need to keep in touch with their customers with email marketing, so they go out and get an email marketing solution. Some also want to send out invoice solutions, or they want to sell online. And before you know it, they have 4-5 different apps, different customer lists, different log-ins, different sources of truth.
As confusing as that is for the business owner, it’s worse for the customer. They are now getting bombarded with a different look and feel from each of the messages the business is sending. In a world of identity theft and trust – it’s a red flag when the business is not providing a consistent theme or look or message. In certain types of industries, that’s the make-or-break for getting specific jobs or not.
The Collaborative Solution
“Would you hire someone to work on your most valuable asset – say, your home – if their proposal was sloppy or the communication was unprofessional? What if there’s another competitor who may charge a little more, but gave you the warm-and-fuzzies with the level of service they provide?” says Ryan Cantor, Chief Product Officer, Thryv. “Our solution aims to solve that problem. Thryv is an end-to-end solution, all the necessary tools in one, consistent collaborative space with one 360-degree view of their customers. One centralized source of truth. And most importantly – a consistent customer experience.”
In 2021, functionality by itself is not a competitive moat. Functionality can be replicated. One of Thryv’s key differentiators is that it provides unparalleled service, support, and training – at no extra cost. The company’s onboarding fee is a fraction of its competitors because it is not a profit center; instead, Thryv ensures its customers and support staff are serious and show up for onboarding. Thryv offers 24-7 chat, email, and phone support, which sets it apart from the crowd. The company excels in providing customer service, ensuring that it can cater to all customer needs. “We always remember who our customers are: We have relationships with 300,000 small businesses across all of our products, and our company has decades of experience working with SMBs,” Cantor says. The company keeps its products simple and easy to use. On this brilliant platform, the users can customize the platform according to their needs and organizational requirements.
Helping Save Money
In today’s world, there are a lot of ways for people to save money – or not. For example, a business faces hidden charges if it’s not processing online payments at all, and instead, only accepts cash or checks. With bank transfers, bank deposits, and bounced checks? Those costs can add up. They are not going to show up on a statement as a fee, but they are costs. Often there is also a delay in funding, and the business is paying for someone to do all this work, alongside having the hidden costs of not accepting online payments.
With the lingering effects of the pandemic, not many people are comfortable being in physical contact while shopping. But, if the only way a business accepts payments is in person, hand-to-hand, close contact, they are at a disadvantage. That’s an indirect cost that people don’t recognize. “You can pass on a convenience fee only if you give your customers multiple payment options, one of them being credit cards,” Cantor says. “And that can dramatically save you money and help you offset the costs of online payments.” That is how ThryvPay helps service-based businesses save thousands when they accept and process credit card and ACH payments online.
Thryv loves its position – the team thinks of themselves as one of the largest small business platforms that gets ignored by the tech elite. “That’s OK by us. That’s not our customer,” Cantor says. “We’re proud to support 45,000 and growing small businesses in a number of verticals. They’re finding great success with our platform.”
