“Trufla Technology started digitizing the broker channel in 2018 when it merged two companies on the same mission. Since then, the company has been offering a high-end suite of products geared towards brokerages, agencies, and clients’ changing needs in the evolving insurtech space.”
The Canadian-based company was born from an insurance brokerage. Built by brokers for brokers, Trufla has the benefit of understanding the business’s intricacies — from the client acquisition to quoting, binding, and the issuance of policies — the lifecycle of the insurance policy. In turn, Trufla has created advanced technological products that strive to exceed consumers’ expectations for an omnichannel experience from the insurance purchase to the service.
“Our vision is to be the most trusted technology provider for the distribution of insurance globally. Our approach is to provide real-world insurance expertise and apply the technology on top to provide the most value to our clients in managing and growing their businesses,” says Sherif Gemayel, CEO of Trufla Technology.
Trufla’s suite of products includes everything from lead management tools, custom raters, mobile apps, and digital scorecards. The company also provides various digital marketing services to its clients, including websites, search engine optimization (SEO), and digital advertising.
“Every one of our clients is in a different place on their digital journey. We engage our clients by understanding their pain points and bringing technological solutions to the table,” continues Sherif Gemayel.
truMobile, a mobile app and web portal, is Trufla’s solutions-based platform that puts brokers first and strengthens the entire broker channel. The truMobile product has many features, including a cutting-edge analytics tool, third-party API integration, and a 360° communications platform. These features allow brokers to interact with their clients whenever and wherever they want on any device. In November 2021, the insurtech company offered the platform for free to all brokerages.
Another technological solution Trufla offers brokerages is truScore, a digital sales funnel assessment tool to drive growth. The company uses data from several of its proprietary tools to show brokerages where they can improve leads and sales in their business. The digital aptitude and competitive analysis include looking at 40 data points, including the client’s website speed, accessibility, and SEO strength. Depending on their needs, a brokerage can choose from truScore Lite or a subscription.
Trufla is not only growing in product development and bringing innovation to the forefront, but it is also expanding its staff. The company has operations worldwide and works with four of the top 10 brokerages globally to deliver its technological solutions. They have formed several agile teams, including a growing satellite office in Cairo, Egypt. So, it’s no surprise the company’s staff includes 100 developers and a support team that produces powerful insurance tools for distribution globally.
Trufla is unique because of the company’s background in the agency and brokerage space. They understand first-hand the challenges and complexities of the brokerage industry compared to its competitors. The technology provider’s delivery methodology also stands out, intending to merge technology, creativity, and design, which is done seamlessly through using UX in its website design and content processes.
With a growing company and roster, Trufla plans to assertively target the US market and other parts of the world in 2022 to continually enhance their platforms and meet their client’s needs amidst the ever-evolving digital space.
